Brand protection · Anti-counterfeiting · Traceability

Brand protection meets go-to-market execution.

We are a brand We are a tech company

My expertise

Traditional & online brand protection, Digital Product Passport, and revenue growth — all in one profile.

Traditional and online brand protection Counterfeiting, grey market, unauthorized production, online monitoring and enforcement ecosystem alignment.
Authentication and traceability technologies Physical, digital and hybrid approaches, smartphone verification, visual fingerprinting, serialization and product-level data.
Digital Product Passport readiness DPP viewed through the lens of product identity, traceability, compliance, consumer trust and brand protection.
Market positioning and go-to-market strategy Market segmentation, value proposition, competitive positioning and go-to-market strategy for brand protection technology companies.
Sales execution and revenue engine Sales organisation, enterprise account development, pipeline discipline and partner-led growth, backed by long-standing B2B software and technology business development experience.
in LinkedIn

For brands

Protect your products, your reputation and your customers.

When counterfeiting, grey market activity, unauthorized production or product-level traceability become business issues, I help you assess the risks, align stakeholders and build a practical brand protection roadmap.

Independent brand protection advisory

Engagements can range from a focused diagnostic to a longer-term advisory role, depending on your internal maturity, market exposure and operational constraints. The objective is simple: help you make informed decisions, align internal stakeholders and build a roadmap that can actually be implemented.

Risk assessment and roadmap Anti-counterfeiting audit, channel risk analysis and prioritised action plan.
Technology selection Assessment of physical, digital and hybrid authentication options, from consumer verification to internal deployment constraints.
Traceability and production control Serialization, DPP readiness and product-level controls to address unauthorized production.
Cross-functional integration Connecting brand protection with supply chain, compliance, marketing and customer engagement to turn product identity into business value.
Expected outcome A clearer view of brand protection and compliance-related risks, stronger cross-functional alignment and a practical roadmap to secure investment decisions and support measurable ROI.
#BrandProtection #AuthenticationStrategy #DPPReadiness #ChannelControl #ProductionControl

For tech companies

Bring your brand protection technology to new markets.

You have a strong authentication, traceability or brand protection solution, but need sharper positioning, access to qualified enterprise opportunities and a structured path to market.

I help brand protection technology companies clarify their market narrative, structure their pipeline, open strategic accounts, build their commercial organisation and translate technical value into business language that brand owners, innovation teams and executives can act on.

Positioning and narrative Pitch refinement, competitive positioning, market segmentation and brand protection use-case development.
Pipeline and strategic accounts Sales development, enterprise account opening and qualified introductions to strategic brand owners.
Solution-market fit and commercial readiness Use-case validation, product-market fit feedback, sales material review, objection handling and go-to-market preparation.
Team and partners development Sales team structuring, hiring support, onboarding, field coaching and recruitment of distributors, integrators and strategic partners in priority markets.
Expected outcome Sharper positioning, qualified enterprise opportunities, stronger sales execution and a more scalable path to adoption across new markets and verticals.
#BrandProtectionTech #MarketPositioning #EnterpriseSales #StrategicAccounts #PartnerDevelopment